Coca Cola decided to suspend an ad with Chiara Ferragni
It is not a good time for Chiara Ferragni regarding the brands that have been associated with her name. After the pandoro case with Balocco, now it’s the turn of Coca Cola to take a step back. Let’s see together what happened.
CHIARA FERRAGNI AND THE MISCOMMUNICATION
It seems that the misleading communication about the sale of Balocco pandoro has cost a lot. Last year, Chiara Ferragni had struck a commercial deal with the Piedmontese multinational to promote a product whose proceeds would go to a hospital. A charitable purpose that, according to the Antitrust, had exploited deceptive and incorrect communication since the donation did not depend on the sales of the pandoro, but was fixed beforehand. For this reason, Ferragni has been fined one million euros.
To apologize, she had posted a video on her Instagram profile admitting the mistake and promising to donate that amount. The sum will indeed go to children in need of care. After about 20 days of absence from social media, the digital entrepreneur had returned to post photos and videos. However, a new rumor has surfaced on the pages of La Repubblica: Coca Cola has decided not to air an advertisement shot with Chiara Ferragni. This is an important step back that adds to some brands that seem to have abandoned the influencer. The advertisement was supposed to be broadcast on the main national networks starting from the end of January and in conjunction with the Sanremo Festival.
THE RESPONSE FROM COCA COLA
Coca Cola has decided to respond to the news disseminated by the media explaining that it is true that there is material shot with Ferragni and that, at the moment, it will not be used. It is not a complete break, but rather a wait for calmness to return around the digital entrepreneur.
“We worked with Chiara Ferragni in Italy in 2023, also for some shots taken last December. At the moment, we do not plan to use this content.”
At the moment, Chiara Ferragni has not replied on social media.
The Coca Cola decision to suspend the advertisement featuring Chiara Ferragni is a significant blow to the influencer and her brand. This news comes shortly after the controversial situation with the Balocco pandoro, which caused Ferragni to be fined and publicly apologize for her involvement. This negative publicity could have a lasting impact on her business ventures, as brands may be hesitant to associate themselves with her following these incidents.
The future for Chiara Ferragni remains uncertain, as she navigates these challenges and attempts to rebuild her reputation in the eyes of consumers and brands alike. Whether she will be able to bounce back from these setbacks and continue to be a successful influencer and businesswoman remains to be seen. However, it is clear that she will need to carefully consider her partnerships and business decisions moving forward in order to regain the trust and support of her audience and potential collaborators.